CEO & Founder of RushRoot®

Perry Hoogendam

CEO & Founder of RushRoot®

Brands:

AI Cals Pro®

RushRoot GOLD®

Place of Birth: Voorburg

County: The Netherlands

perry@rushroot.com

A Bit About Me

I’m a seasoned entrepreneur with a passion for creating innovative business concepts that resonate with diverse markets. With a proven track record in launching and scaling ventures in healthy food, tourism, hospitality, and transportation, I’ve honed a knack for identifying consumer needs and delivering strategic, high-impact solutions. My past businesses have thrived on blending creativity with operational excellence, achieving sustainable growth and strong community engagement.

Now, I’m excited to relocate to the USA launching a bold new venture RushRoot Health Products in WY, USA launching two new Brands: AI Cals Pro® a Premium Health App and RushRoot GOLD® a premium line of healthy essential supplements for the wider public.

Let’s build something extraordinary.

Launch "AI Cals Pro® autumn 2025, & Launch RushRoot Gold® Essential Nutrition, Summer 2025

Curious? Visit aicalspro.com and rushroot.com

Business Experience

November 2024 -

July 2019 - October 2024

July 1995 - July 2019

Now, I’m excited to relocate to the USA launching a bold new venture: "AI Cals Health App" & "RushRoot Gold" Essential Nutrition. My approach combines market-driven innovation, scalable strategies, and a commitment to quality, drawing on years of experience in building consumer-focused businesses.
Let’s build something extraordinary.

(Launch "AI Cals App" Fall 2025, Launch "RushRoot GOLD" Supplements, Winter 2025, Rushroot Functional drinks Spring 2026)

Took a break after selling my companies at once in Curacao, traveled through the Netherlands, Germany, France, Switzerland and Spain and after took a flight to Aruba to finish my private yacht to get it ready to cruise around the Caribbean visiting the beautiful tropical Islands which are wonderful. Now after a few years I'm bursting of energy and spirit to start one more great venture! One which benefits many by creating healthy and proven products making this world just that little better...AI Cals App & RushRoot.

Bounty Adventures, Does Travel and Restaurant Pirates Nest,

1/Bounty Adventures, Owner/CEO, 1995-2019: This was the first in my past ventures in Curaçao, where I built a thriving business that captured the essence of Caribbean adventure. We operated a fleet of luxurious catamarans, offering unforgettable sailing experiences, alongside adrenaline-pumping sport fishing charters that drew enthusiasts from around the globe. Our crown jewel was a 5-star PADI scuba dive facility, renowned for its world-class instruction and access to Curaçao’s vibrant underwater world. Together, these operations generated millions in revenue, reflecting our commitment to excellence and passion for creating lasting memories.

2/ Does Travel, Owner/CEO 2013-1019: Another highlight from my entrepreneurial past in Curaçao, where I owned a dynamic travel agency specializing in outgoing bookings. We orchestrated seamless adventures, complete with a fleet of buses providing convenient hotel pick-up services for guests heading to our charter boat fleet or embarking on island tours. A standout feature was our curated lunch stop at my own waterfront restaurant, blending delicious cuisine with stunning views to elevate the tourist experience. This integrated operation was a hit, driving bookings and creating unforgettable memories.

3/ Restaurant/Catering Pirates Nest, Owner/CEO 2013-2019:

I’m pumped to share a piece of my Curaçao story, where I owned a bustling waterfront restaurant and bar that was the backbone of our tourism ventures. It not only dished out delicious lunches for tourists rolling in on our tour buses but also prepped and supplied meals for our charter fleet, ensuring our catamarans and boats set sail with top-notch food for epic adventures. At night, it opened to the public, serving dinner to locals and visitors under the stars, all while driving solid revenue and tying our operations together.

January 1988 - June 1995

BioFlora Vitamines, Owner/CEO: I’m excited to reflect on my first entrepreneurial journey, a health-food vitamins business I ran in the Netherlands from 1988 to 1995. Under my own brand, we crafted high-quality vitamin supplements, serving the public through retail, wholesale, and a bustling post-order service. It was a thriving operation that fueled my passion for wellness and laid the foundation for my future ventures, reaching countless customers with products designed to boost their vitality.

OWNYOURDAY

Let's Stay Active & Make some Waves

History with captain Perry

Sailing my first sailboat the "Pacific Spellbinder" some more information about Captain Perry and how the sailing adventures all started.

Inner unrest and the surge for adventure started a long time ago. Managing my little health food business in the Netherlands working hard creating many products and supplements under my own label and selling them to the public. Not really feeling belonging in Holland was because I was raised with my family in South Africa. We lived there during my childhood in a much better climate and with let me say some more basic rules of life..

My only sister already left Holland a few years earlier to Switzerland. When I decided to emigrate from Holland things were in a big change in South Africa. That with huge political unrest end protests though out the country. No way, it was a good idea that year 1994 to move there and purchase a game farm in Limpopo.

I needed a new plan...

During one of my Caribbean scuba dive vacations the plan appeared! I will get a wooden sailboat somewhere, sail it to the Caribbean and start a charter business. And so we did. Never sailed before looking all over checking out nice vessels in Holland, Turkey, Florida and ended up buying a Canadian build 90' wooden schooner designed by Frank Fredette and build in Richmond, BC . Oh my god, did I really did this? Yes all-ready did the down payment so no way back. Back to Holland, sell the house, the business and everything I owned. Now a lot to learn and arrange. Got my captain's license and my radio telecommunication's license.... Time to say goodby. Arriving in Puerto Vallarta I was lucky that my parents were just retired and were helping making the vessel ready for the journey and were willing to sail together all the wat to the Caribbean so I did not have to hire crew for the job. How awesome to do this trip. This is how Bounty Adventures was in the making, more to come...

Sailing my first sailboat the "Pacific Spellbinder" from Puerto Vallarta to the Caribbean in 1995